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07/10/2004: Janssen Pharmaceutica donates 10,000 euros to the Association of Parents of Children Killed in Road Accidents

Beerse, 7 October 2004 - Janssen Pharmaceutica today handed over a check for 10,000 euros to the Association of Parents of Children Killed in Road Accidents (APCKRA).

Earlier this year, Janssen Pharmaceutica, prizewinner of the Company Transport Check program, had received a prize of 10,000 euros from the Flemish government for the company’s overall mobility plan and its effective infrastructure for cyclists.

Rik Luyckx, external services supervisor for Technical Services, had submitted the project last year to the Flemish government and received the award earlier this year (28 May 2004) from Minister Gilbert Bossuyt. “We were very honored by the Flemish government’s recognition of our efforts, but we felt that we ought to donate the money to an organization that needed it more than Janssen Pharmaceutica and that is concerned with improving road safety. APCKRA was therefore a logical choice for us,” explained Rik Luyckx.

   
 

Francis Herbert, Secretary-General of APCKRA, commented as follows about the donation: “The association was founded ten years ago and the number of initiatives that we have started up is growing. This check is an unexpected but very welcome boost, not only financially, but also morally. It shows that there is a growing awareness that we must offer the best possible protection to the vulnerable road user, especially children.”

Janssen Pharmaceutica’s Mobility Plan
Janssen Pharmaceutica has been a trendsetter in this area for many years now and was one of the first firms in Flanders to come up with its own company transport plan in the early 1990s. Janssen has already launched several initiatives to solve – or at least substantially alleviate - the transport problems of its employees. Examples of these are the many bicycle sheds, special entrance gates for cyclists, and the encouragement of the use of bicycles. In order to promote public transport, travel passes are fully refunded by the employer.

The Award of the Flemish Government
Last year, the Flemish government launched the Company Transport Check campaign to encourage firms to take measures that are likely to have a favorable impact on commuter traffic. This project was initiated by Renaat Landuyt, former Flemish minister of Employment and Tourism, and Gilbert Bossuyt, former Flemish minister of Mobility, Public Works and Energy.


The Association of Parents of Children Killed in Road Accidents
The non-profit association APCKRA was founded in 1994 when a number of parents got together each of whom had lost a child in a road accident.

The primary objective of the association is to offer support and assistance to the families of very young road accident victims. Its purpose is, in the first place, to offer moral support to the bereaved families through its local representatives, who are themselves parents who have gone through this tragedy. The association also tries to support and assist these families in their contacts and relations with various services and institutions they have to deal with (state and municipal police, insurance companies, public prosecutor, the courts).

In addition to this priority objective, the association is interested in working together with all associations, groups and institutions that are concerned with improving safety for the vulnerable road user, especially children.

FLITS! A play by Wim Geysen
The presentation of the check was followed by a play titled FLITS! by Wim Geysen. This piece is a monologue commissioned by APCKRA. Its main theme is a fatal night out by a group of young people. Despite the seriousness of the theme, it is an open and cheerful play that captivates the audience for three quarters of an hour and makes people reflect on the issue of road safety. The play was performed at the request of schools and public authorities.

For more information, contact:
Janssen Pharmaceutica: Stefan Gijssels – 014-60 3030
Ouders van Verongelukte Kinderen: Paul Vande Walle – 055-38 8037

 
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